Don’t Ignore The Importance of Signage for Your Business

Have you glanced at your business signage lately? If you answer no, you’re not alone. A surprising number of business owners simply ignore their signage once it’s installed; the sign gets a quick look-over and that’s usually it. Did you know you’re making a common and potentially huge advertising mistake? 

Your signage says a lot about your business, and you want to make a great first impression. This is where a Boulder sign company can help you out. Not sure if it’s really worth the time and money to replace or just update your signage? Let’s take a look at some of the reasons why you want your business sign to be putting its best foot forward.

Business Signs are Guides

Okay, think about how you feel when you’re lost: your navigation system is insisting the business you’re searching for is somewhere in the shopping complex. You’ve spent countless minutes circling the parking lot and still can’t find the business’s front door. Chances are, you’re going to give up and move on to a competitor that’s a lot easier to find.

If you’re frustrated trying to locate hard-to-find businesses, just imagine how your potential customers feel. If your signage is difficult to spot, you may be missing out on a ton of foot traffic, which also applies to signage that’s difficult to read. Think of your business signage as a guide; your sign lets consumers know they’re in the right place and guides them to your front door.

Announces Who You Are and the Purpose of Your Business

Yes, your business has a name, and you’re probably pretty proud of the moniker. You’ve spent a lot of time coming up with the perfect business name, and you have every right to be proud. However, not every business name describes the products or services offered. Some names may even have consumers thinking you sell something completely different than what your business keeps stocked on the shelves.

Your signage is a great way to let consumers know what you’re offering to avoid confusion and frustrated customers. Along with your business name, your sign can also describe your products or services. Don’t worry about listing everything you offer; chances are you’re going to need more than one sign. 

However, including a brief description is a great way of letting customers know what to expect from your business. Your description can be as simple as ‘we sell fish’ or ‘keep your pool clean”. You get the idea. Keep it simple and informative.

Unless you’re in a small niche, you know, something like pools for lizards, you’re going to have competition. Your competition may even be in the same shopping complex, and this means you’re scrambling to find ways to draw customers to your doors.

Signs are a great way to make your business stand out. Along with wayfinding signs, you know the big ones out front, take advantage of your windows or the front and sides of the building. You may even want to install a banner sign or awning above your front door. 

Don’t forget about digital signage; placing a digital sign in a window does a lot more than promote your business, a product, or a sale. The sign also indicates your business is tech-savvy and embracing the future.

Yes, this is something consumers often look for in a business. Another advantage of digital signage is that the signs are a breeze to update, and you can easily change the message without having to replace the sign.

Build Brand Awareness

You probably have a good idea of how vital brand awareness can be for your business. After all, if no one is familiar with your brand, it’s going to be difficult to attract consumers. You can have the best products at unbeatable prices, but no one’s going to care if they aren’t even aware of your brand.

Boosting brand awareness is a whole lot easier than you may think. You also don’t need a huge marketing budget, which is great news for small businesses. Your sign can help build brand awareness, just by sitting in front of your store. Along with your business name, consider adding your motto or logo.

Business Signage is Cost-Effective Advertising

Regardless of the type of signage you’re using, it’s a cost-effective way of advertising your business. Your sign isn’t going to need replacing every few days or weeks like print advertising. A sign can also serve multiple purposes. 

So, if you haven’t looked at your business signage in a while, it’s time to see if you’re getting the most out of your sign. 

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